Similarly, I’ve noticed that when an app or a website has a strong set of keyboard shortcuts, it becomes indispensable once you’ve learned these shortcuts. The app becomes navigable without the need of a mouse, which dramatically increases your productivity on there. The #1 feature you use in the app becomes the keyboard shortcuts and the thought of needing to re-learn them on a different app becomes pretty daunting, preventing you from evaluating alternatives. The keyboard shortcuts become a pretty strong reason to keep using the product. Even though it’s not as strong as the iMessage bond on an iPhone, it’s still a pretty powerful one, especially for power users.For example, Gmail, the Adobe suite, Paper, and Slack are good examples of products where I cannot live without the keyboard shortcuts.
If you’re building an app or service, it’s probably a great idea to carve out time to make it accessible via keyboard shortcuts. It’ll impact your churn and keep power users very, very happy.